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Other sites depend on advertising for their revenue.
Online dating sites use market metaphors to match people.
Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.
Users of an online dating service would usually provide personal information, to enable them to search the service provider's database for other individuals.
Members use criteria other members set, such as age range, gender and location.
Nevertheless, there are tons of online dating sites on the Internet that are to be designed specifically to meet the distinct communities, location and affinity.